As even a novice web designer knows, there are certain fonts that are considered safe to use on your websites - and you're generally supposed to steer clear of less common fonts. Typical choices include fonts that most visitors will already have installed on their computer like Arial, Helvetica and Comic Sans (yikes!). While Helvetica could be considered a timeless and beautiful font, sometimes a designer seeks a little more expression. With so much text living on the web, it only seems natural to want some control over the appearance of your own website's text.
Typekit allows web designers more freedom in font selection - while staying true to HTML best practices. While it's now possible to link to any font file from your CSS code, it presents a problem with copyright legalities. Who wants to bother with that mess? Typekit allows you use real fonts on your website through their subscription-based service. You can even try it for free.
